Twitter Raises a Reported $200 Million, Adds Board Members
Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model.
Former DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model.
Twitter has raised a significant new investment round and added two board members: former DoubleClick CEO David Rosenblatt and Flipboard CEO Mike McCue.
In a report published 15 minutes before Twitter’s announcement, AllThingsDigital pegged the total amount of the funding at $200 million. New Twitter investor Kleiner Perkins Caulfield Byers – whose portfolio has included Amazon, Google and Zynga – led the round.
The eye-popping investment caps a year in which Twitter has sought to develop its business model, launching its Promoted Products ad model and replacing its product-centric CEO Biz Stone with ad industry achiever Dick Costolo.
“The additional resources and expertise will be extremely helpful as Twitter continues to grow as a company and business,” the company said in a blog post published this afternoon.
Twitter has yet to release products serving the long-tail of interactive marketers, reportedly requiring entry-level ad budgets ranging from $10,000 to $80,000. However it has signaled it will release self-serve campaign management tools in 2011 and today took the first steps toward wider embrace of the marketing community by offering a lead-gen form for interested ad buyers, part of its upgraded “Business Center” section.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleAs social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...
View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleTwitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...
View article
Leave a Reply
You must be logged in to post a comment.