Twitter records £86m loss despite user growth
A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet a 24% increase in users since last year.
A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet a 24% increase in users since last year.
A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet a 24% increase in users since last year.
Covering the second quarter from March to June, Twitter’s profits fell whilst users grew by 16m during the same period.
The boost in users is largely credited to the hysteria drummed up throughout the World Cup as Twitter became the epicentre of all things football.
The social tools monthly users now total up from 271m.
The latest results hit is more than three times what Twitter reported over the same period last year – giving investors cause for concern.
However all is not blue for Twitter, as shares rose by 35% with ad revenue growing to a healthy $277m fuelled by mobile activity.
Twitter chief Dick Costolo said in a statement: “Our strong financial and operating results for the second quarter show the continued momentum of our business.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.