Twitter Redesign Looks Like an Upgrade for Advertisers

Twitter’s new multimedia design, which will be rolled out in coming weeks, appears to be aimed at keeping visitors on the site for more time and attracting more advertisers.

The company, in unveiling the design on Tuesday, said the changes will make it simpler for people to view information about authors of tweets, discover conversations among Twitter users, and see photos and videos posted by users. In other words, it’s been put together to keep eyeballs from straying elsewhere online as long as possible.

But speaking to The New York Times, Evan Williams, Twitter’s chief executive, emphasized the changes are all about Twitter’s audience. “It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information and value,” he said.

At any rate, if the video Twitter has released (watch below) is any indication, part of the redesign could make the site more mobile-friendly. For smartphone and iPad users, the new site can be navigated two pages at a time similar to what is seen in some magazine apps. For instance, if a video link appears on the left-hand page, a user will be able to open and watch the video from start to finish on the right-hand page.

Lastly, a more mobile-friendly site also lends itself to becoming a bigger destination or tool for geo-social consumers. Digital marketers should find that aspect appealing as well.