UK embraces new Apple announcements

A report conducted by Salesforce Radian6 has revealed that two-thirds of online mentions regarding the unveiling of the iOs7 this week were positive, with many of the negative posts being tied purely to the price of the new technology.

A report conducted by Salesforce Radian6 has revealed that two-thirds of online mentions regarding the unveiling of the iOS7 this week were positive, with many of the negative posts being tied purely to the price of the new technology.

With over 431,000 mentions of Apple between the 10th and 11th of September globally, and more than 26,700 in the UK, it seems Apple is still able to create rather a lot of buzz in the industry, despite many fearing it had lost its innovative pull.

As reported by The Drum, the UK was in fact slightly harsher about the announcements compared to the rest of the world, with the globe emitting 76.6% of positive tweets that included the Apple event hashtag, compared to the UK’s 67.8%.

The announcements saw the new premium iPhone 5S and mid-range 5C unveiled, as Apple seeks to improve its hold over the smartphone market amid growing competition from rivals.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource