UK mobile adspend £2bn in 2014
A strong economy and high consumer confidence means mobile adspend in the UK is expected to double to £2bn this year, according to new research.
A strong economy and high consumer confidence means mobile adspend in the UK is expected to double to £2bn this year, according to new research.
Mobile adspend in the UK is expected to double to £2bn this year, according to research from eMarketer.
EMarketers forecast further predicts that mobile adspend will represent 39.1% of total adspend by 2018.
The report says: “A strong economy, high consumer confidence and increases in spending on digital, TV, radio and outdoor formats will spur what growth there is in total media ad spending. Increased ad outlays for the 2014 Sochi Winter Olympics and Fifa World Cup soccer tournament will also support this year’s growth uptick.”
It continues: “While digital, and especially mobile, is boosting total growth, other channels are flat or even losing ad revenues. Spending on TV and outdoor ad formats will rise at a much slower pace, while radio ad outlays will remain relatively flat.
“Print ad expenditures will continue to decline as advertisers shift their budgets to digital formats. Between 2014 and 2018, magazines and newspapers will lose a combined £276 million in advertiser spending.”
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