Universal Studios Recreation Group Selects MVBMS

Universal Studios Recreation Group has selected Messner Vetere Berger McNamee Schmetterer/EURO RSCG (MVBMS) to manage the division’s interactive advertising account.

Billings were not disclosed.

MVBMS’s assignment will include design consulting, media planning and buying, strategic consulting and creative development. MVBMS also will help strengthen Universal’s e-commerce offering as well as provide strategic counsel on partnership alliances.

MVBMS is also the agency of record for Universal Studios Hollywood and Universal Studios Escape in Orlando, FL, and created the resort destination’s first national advertising campaign.

“Universal is dedicated to projecting a unified brand image across all aspects of our business,” said Elayne Garofolo, chief marketing officer for the Universal Studios Recreation Group.

“MVBMS has already created a successful off-line strategy for our advertising, and by translating our core identity into Web applications, we utilize the unique power of the Internet while retaining the strategic messaging that defines our recreation businesses.”

Messner Vetere Berger McNamee Schmetterer/EURO RSCG’s client roster includes Evian, Intel, Glaxo Wellcome, Hallmark, International Paper, J.P. Morgan, MCI WorldCom, Nasdaq, Nestle Frozen Foods, New Balance, Oppenheimer Funds, Philips Electronics, Schering-Plough, Searle and Volvo.