The report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to spend more time on apps overall: 38 hours and two minutes per month, compared to 36 hours and 51 minutes per month for men.
US men use more apps, but women spend longer on them according to a new study by Nielsen.
The report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to spend more time on apps overall: 38 hours and two minutes per month, compared to 36 hours and 51 minutes per month for men.
Although app choices are increasing, the number of apps used by consumers has stayed roughly the same. Nielsen’s analysis found that on average, US smartphone users accessed 26.7 apps per month in the fourth quarter of 2014—a number that has remained relatively flat over the last two years.
However, if the number of apps consumers are willing to download has stayed roughly the same, the time they spend engaging on those apps has increased. The report found that the monthly time spent per person has increased from 23 hours and two minutes in fourth-quarter 2012 to 37 hours and 28 minutes in fourth-quarter 2014—a 63% rise in two years.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
Leave a Reply
You must be logged in to post a comment.