USADATA.com to Release InterWatch 2.0

USADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portal offering access to an extensive online advertising database, at the Web Advertising ’99 Conference April 26-28 at the Marriot World Trade Center in New York.

IWE2, a joint product of USADATA.com and InterMedia Advertising Solutions (IAS), can, the companies said, help advertisers and publishers answer questions, such as: How much did a potential client spend on the Web over the past year? On what Web sites did a competing advertiser concentrate its online advertising? What kind of advertisers (by product category) is a particular Web site attracting?

As a Web Advertising ’99 conference co-sponsor, USADATA.com will demonstrate IWE2, a key component of a new “Internet Information Portal,” throughout the three-day Thunder Lizard Production conference. Other conference co-sponsors include Advertising Age, ClickZ Network, Tenagra and ValueClick.

The Internet Information Portal also includes Internet MarketTarget, a database focusing on the consumer habits of Web users that combines data from Scarborough Research and MediaMark Research Inc.

The InterWatch Electronic 2.0 database contains captures advertiser/site information “for the vast majority of ad spending online, including activity by 10,000 advertisers and 17,000 brands on over 300 leading ad revenue- generating Web sites,” the companies said.

The InterWatch Electronic Web interface provides its subscribers drill- down capabilities allowing users to effortlessly pinpoint whatever detailed information they need. Competitors’ advertising activity, for example, can be tracked down to the individual brand. Menu selections break out spending data by Web site, by advertiser or product category, and by month.

Features new to the upgrade include rolling 12-month trending and ad flight analysis tools, plus new report formats, such as the top 100 advertisers on a Web site over the past month, quarter or year. Subscription pricing was not disclosed.

“When it comes to analyzing online advertising, InterWatch Electronic 2.0 provides both an overview of the entire market or product category, and detailed views of every significant brand and Web site,” said Ric Murphy, CEO and founder of USADATA.com.

USADATA.com is a New York-based 1995 startup that offers Web-based marketing information portals that let businesses access the databases of Scarborough Research, MediaMark, Competitive Marketing Reporting, InfoUSA, and others.

Clients include Microsoft, the National Football League, ABC Television, Sprint, Ford, PricewaterhouseCoopers, Cox Interactive, Foote Cone & Belding, DoubleClick, Geocities and Disney.