V-Nova is testing new data compression technology that could see ultra-high definition video being streamed to TV and mobile devices using 50% of the bandwidth currently needed, unlocking attractive possibilities for marketers.
V-Nova is testing new data compression technology that could see ultra-high definition video being streamed to TV and mobile devices using 50% of the bandwidth currently needed, unlocking attractive possibilities for marketers.
The technique could see the average broadband speed in the UK – around 22 megabits per second (Mbps) – support three 4K streams simultaneously instead of just one.
The development could allow social network users to share video as easily as sending messages, and open up standard definition to the burgeoning and lucrative markets in developing countries.
The tech also allows HD video to be streamed to mobile phones by using a similar amount of bandwidth to that currently needed to play music.
The company has enlisted big names such as Sky, Intel and the European Broadcasting Union to back its new Perseus technology.
Media expert Ian Maude, from Enders Analysis, said: “This is cutting-edge technology that will be welcomed by pay TV companies, and TV manufacturers because it will help drive 4k sales.
“But there are still limiting factors to the take-up of 4K including whether networks are capable of meeting demand, having a device able to display an ultra-high definition picture, and the amount of content currently being shot in 4K.”
The technology employs multiple cores within processors which exist in modern mobile devices and smart TV’s to process the picture more efficiently.
V-Nova says it can deliver 4K picture quality using just 7-8Mbps – Netflix typically requires between 12 and 16Mbps achieve the same.
UK content distributors are expected to introduce it before the end of the year, with the system being deployed in the US and several European countries this summer.
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