ValueClick Launches Expiring Inventory Program

ValueClick, a provider of cost-per-click (CPC) advertising solutions, launched ValueClick AD/VANTAGE, a program for high-traffic Web publishers with expiring inventory.

Targeted to high-traffic Web sites such as large online media companies and portal sites that often have banner space remaining unsold, the ValueClick AD/VANTAGE program is made to provide a way for publishers to make money on unsold inventory.

Publishers are paid based on the quantity of visitor clickthroughs from the ad banners they host for a ValueClick advertiser.

“Unsold inventory is lost money, and this is a major concern to publishers. However, options such as auctions or discounting the rate card can hurt their CPM sales and even degrade the value of their brand,” said Brian Coryat, founder and CEO of ValueClick. “The ValueClick AD/VANTAGE program provides a confidential solution that maximizes revenue and still protects the publisher’s rate card business and brand image.”

The ValueClick AD/VANTAGE program offers non-exclusive agreements and complete confidentiality, and there are no up-front investment, no minimums and no commitments, the company said.

ValueClick serves ads (it claims 3.5 million impressions daily) across a network of more than 6,000 Web sites of all sizes that have committed to the ValueClick CPC model.