ValueClick Launches Online Advertising Referral Program

Santa Barbara, CA-based pay-per-click ad company ValueClick launched what it calls the ValueClick Referral Program.

The new program is designed to satisfy the increasing demand from advertisers for cost per click, and to add value for existing ValueClick member sites, the company said.

ValueClick referral is targeted to ISPs, Web hosting companies, and current ValueClick members who can refer other publishers to the ValueClick Network.

By referring other publishers who can host ValueClick ad banners on their sites, ISPs, Web hosting companies, and existing ValueClick members can earn a referral commission on click-throughs on referee sites, the company said.

Once a referral becomes an approved ValueClick member, the referring partner receives a commission on every click-through from a ValueClick banner ad placed on that site. Publishers earn $0.06 to $0.12 for each click-through on advertising banners they host. Referral Partners earn $0.01 (one cent) per click-through from sites they referred, which is paid through ValueClick and not from the publisher’s revenue.

The ValueClick Network is comprised of about 6,000 Web sites generating more than 2.5 million impressions per day, the company said.