VAMCOM Named Interactive AOR for Panasonic

VAMCOM Interactive Media was selected as the interactive agency of record for Panasonic Corporate Enterprises Company, a division of Matsushita Electric Corporation of America (MECA).

The appointment came after a competition in which several agencies were asked to submit design solutions based on specific proposal guidelines. The guidelines stressed creativity and loading speed. Billings were not disclosed.

“We wanted this kind of speed, simplicity and functionality to be the foundation of our Web site,” said Mitch Speers, manager of Panasonic Interactive Media Services Group.

VAMCOM’s design is intended to provide visitors to the individual sites for the different business units of Panasonic with a sense of structure, while providing a strong overall brand presence.

“Our assignment was to develop a dynamic design for MECA that would serve the needs of Matsushita and Panasonic not only today, but in the future,” said Gabriella Tiseo, VAMCOM’s account executive for Panasonic. “The design we developed is user friendly and fast loading.”

VAMCOM Interactive Media is a specialized unit of VAMCOM & Partners, a full- service advertising agency.