Vice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-create content for the channel - which launches in August.
Vice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-create content for the channel – which launches in August.
Broadly – headed by Jezebel’s Tracie Egan Morrissey – will offer editorial, video series and documentaries that are a move away from Vice’s “dude” tone, concentrating instead on women’s issues.
Speaking at Cannes Lions, Vice chief creative officer Eddy Moretti said the idea for the women’s channel came about after Broadly publisher Shannon Kelley and a team of about 30 women at Vice “knocked on the door one day and said: ‘There’s stuff happening here, there’s a shift in attitude about women’s issues. But there’s a void, a white space … there a lot of other sites based around reactionary commentary, wagging fingers at people saying or doing the wrong thing.'”
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