VIDEO: ClickZ Talks Mobile Metrics With comScore
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
ClickZ’s Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
Hafiz gives his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. He also reveals the brands/ industry that he believes are executing mobile really well.
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