The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership.
In this agency spotlight series, ClickZ speaks to Isobar U.S.’ co-chief executives Geoff Cubitt and Jeff Maling about various aspects of their businesses.
They share their views on the importance of innovation in marketing and advertising. And they also explain, among other things, Isobar’s choice to partner with MIT Media Lab, and what it means for them and for business.
Next week’s Isobar U.S. interview will tackle the tricky question of the chief information officer-chief marketing officer couple, as digital has brought data and creativity together in a way that has never been seen before.
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