VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple
The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
In this second installment of ClickZ’s interview with co-chief executives Geoff Cubitt and Jeff Maling from digital marketing agency Isobar, the two address the tricky issue of the improbable chief information officer-chief marketing officer couple. The challenge is just as new as it is huge, with digital bringing together data and creativity and thus forcing two opposites to work together hand in hand.
Next week’s Isobar US interview will be the last of the series. We will have Cubitt and Maling elaborate on what they think will be the biggest trend in marketing in the next 10 years. Stay tuned and let us know in the comments what you thought of this topic!
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