Vine star admits product placement goes unregulated
Huw Samuel, who has 152,200 followers, claimed that clips featuring product placement can run without any disclosure, speaking at the Guardian’s Changing Media Summit this Wednesday (18 March).
Huw Samuel, who has 152,200 followers, claimed that clips featuring product placement can run without any disclosure, speaking at the Guardian’s Changing Media Summit this Wednesday (18 March).
One Vine star with hundreds of thousands of followers admits that his content with product placement goes unregulated.
Huw Samuel, who has over 152,200 followers, admitted that clips with product placement can run without any disclosure, speaking at the Guardian’s Changing Media Summit this Wednesday (18 March).
He said: “At the moment there’s not that much policing on Vine with that kind of content. You do need to use your common sense. If you are monetising in any way, you have to be careful.”
Currently the Advertising Standards Authority (ASA) has a seemingly laissez faire attitude to Vine, when compared to other major tools such as YouTube.
Samuel claims that brands work with Vine artists in a different way compared to YouTube bloggers due to the length of film.
Fellow panellist and YouTube vlogger Fleur de Force asked Samuel whether he signposts content with product placement, he said: “No we don’t disclose. But audiences are pretty savvy. They are definitely bringing in something where you have to say….but currently it’s all just being discussed. It’s still so new.”
He added: “There’s not that much policing, but I know that the ASA is now looking into doing something.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.