New York City-based VitaSave , an online natural health superstore and resource center, and Thrive, a consumer-health site, signed a one-year agreement making VitaSave the exclusive provider of natural health content and products on both Thrive's Web site and on America Online (AOL keyword: thrive).
New York City-based VitaSave, an online natural health superstore and resource center, and Thrive, a consumer-health site, signed a one-year agreement making VitaSave the exclusive provider of natural health content and products on both Thrive’s Web site and on America Online (AOL keyword: thrive).
Under terms of the agreement, VitaSave becomes a premier sponsor on Thrive’s Web presence. Spending was not disclosed.
VitaSave developed a co-branded area within the consumer-health site called “Vital Vitamins.” The new area, found in Thrive’s diet section on the Web and AOL, offers users resources to help them incorporate vitamins and other supplements into their daily diet, the firm said. Also, “Vital Vitamins” provides users with access to VitaSave’s inventory of discounted health merchandise.
“VitaSave and Thrive are a natural complement as more people turn to natural health solutions to supplement their traditional healthcare needs,” said William Greenberg, CEO of VitaSave.
Thrive is a new media joint venture between America Online and Time Inc. that claims 28 million pageviews per month.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.