Volvo has become the first company to launch a VR campaign on Google Cardboard – hardware that converts any smartphone into a functional VR headset with no more than a sheet of cardboard, two lenses and a magnet.
Volvo has become the first company to launch a VR campaign on Google Cardboard – hardware that converts any smartphone into a functional VR headset with no more than a sheet of cardboard, two lenses and a magnet.
http://www.youtube.com/watch?v=Wuln2bJkp1k
Volvo Reality was born out of Volvo’s partnership with agency R/GA and VFX-studio Framestore to promote the new SUV, the XC90, ahead of its scheduled release date.
The experience features three experiential videos that submerge users in a mix of photoreal CGI and a proprietary, 360-degree VR camera technique.
“The Google Cardboard is accessible, portable, unfussy, fun and personal — a great way to reach people,” said Bodil Eriksson, the executive vice president of product, brand, marketing and communications at Volvo Cars North America.
“We have seen the XC90 be very well received since it was announced, and we wanted to keep that excitement alive until it hits the dealerships,” he added.
To experience the virtual Volvo, users must download the app – and can request a request a Volvo-branded Google Cardboard kit after downloading.
If you can’t wait you can summon discarded cardboard (an empty pizza box, let’s not joke around) and follow online instructions.
The app goes live on November 18.
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