Want to help curate the marketing conference of your dreams?

If you could build your ideal marketing conference, what would it look like? Well, now you have the chance to find out (and get a £150 discount into the bargain)!

If you could build your ideal marketing conference, what would it look like? Well, now you have the chance to find out (and get a £150 discount into the bargain)!

The Incite Summit, taking place in London on the 18th-19th November, has already built its initial line-up based on feedback from senior marketing executives from across Europe.

But as if that wasn’t enough crowdsourcing, Incite will constantly evolve the agenda based on direct feedback from marketers in the lead-up to the event to ensure it remains is as cutting edge as possible (you can collaborate here).

The event boasts a very senior gathering of brand marketers among both its audience and its panelists, with a speaker list of 30+ senior executives from major brands, including CMOs from Thomas Cook, Bacardi, Huawei, General Electric and Just Eat, and brands like Lenovo, Pfizer and Allianz.

The agenda is focused on the biggest issues facing marketers in 2015, across four overarching themes:

  1. Customer-centricity: How to foster and embed it into every element of your organization.
  2. Changing relationships: Marketing’s role within the organisation and the increasing pressure to be a strategic lead internally.
  3. Brands as Publishers: How to discover, produce and disseminate relevant, engaging content.
  4. Flourishing in a Fragmented Media Landscape: Using new marketing channels and platforms to reach customers in the right place, at the right time.

Most excitingly, we think, is that on the day, Powerpoint is banned – praise be! The plan is to replace it with interactive discussion and debate. Key questions posed to panelists will also be sourced from the community before the event.

If you’d like to find out more about the Summit, you can do at www.incitemc.com/europe – and if you’re buying a ticket, make sure you quote DotR150 to get £150 off. 

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