Warner Bros. Online, eBay Form Marketing Alliance

Warner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughout the Warner Bros. Online entertainment sites.

The deal includes eBay links on the brand-centric personal home page community, AcmeCity, where fans can build their own sites using content from Warner Bros. properties. AcmeCity is a new joint venture between Warner Bros. Online and FortuneCity.com. Financial arrangements were not disclosed.

<p “eBay’s unique audience appeal makes it the perfect partner for a company such as Warner Bros. When you combine the content of Warner Bros., the commerce of eBay, and the community aspects of both companies, you have the magic formula for Internet success,” said Jim Moloshok, president of Warner Bros. Online.

eBay banners, buttons and text links will appear across the full Warner Bros. Online network including the soon-to-be launched vertical entertainment portal, Entertaindom. Some of the sites included on the Warner Bros. Online master site focus on such popular brands as “The Rosie O’Donnell Show,” “Friends,” “ER,” “DC Comics,” “Babylon 5” and “Looney Tunes.”

Fans who log onto the Web sites of Warner Bros.’ programs will have direct access to eBay to find out what items related to their favorite programs are up for auction.