Grocery delivery company Webvan onFriday kicks off a regional integrated campaign with the debut of TVadvertisements, which will pepper the San Francisco Bay Area with messagesstressing the convenience of using the service.
Grocery delivery company Webvan on Friday kicks off a regional integrated campaign with the debut of TV advertisements, which will pepper the San Francisco Bay Area with messages stressing the convenience of using the service.
The 60-second television spot, produced by Publicis & Hal Riney, San Francisco, is called “The Pledge,” and will run during the Academy Awards show, as well as shows like The Practice, Who Wants To Be A Millionaire and Felicity. The commercial will run through the end of March.
Print, online and outdoor advertising will also be part of the media mix.
The regional campaign is a prelude to the expansion of advertising to other markets. In March, a series of television ads introducing the Webvan service will run in Atlanta, Chicago, Washington DC and Seattle.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.