Wells Fargo Signs ATM Advertisers

Amazon.com and AT&T have signed up with Wells Fargo for the launch of ad campaigns both on ATM screens and on the back of transaction receipts.

Amazon.com will be the first to advertise on more than 340 Wells Fargo ATMs in San Francisco, San Jose, Marin, San Mateo, Contra Costa and Alameda counties. The effort is part of the Wells Fargo Media Express ATM Network. AT&T, among other businesses, will begin advertising later this spring. Spending was not disclosed.

“As far as we know, we’re the first bank in the country to offer an integrated and targeted marketing concept to outside businesses through the ATM,” said Barry McCarthy, vice president of Express Banking at Wells Fargo.

The new ATM capability allows Wells Fargo to showcase advertisements from other companies as well as Wells Fargo products while donating screen space to community organizations in the markets where the ATMs are located. Because the technology enables faster transaction service to customers, the advertisements do not lengthen the transaction time, the company said.

When a customer makes a transaction at the ATM, advertisements will appear on the “Welcome,” “Transaction Processing,” and the “Thank You” screens. In addition, advertisements and special offers will be pre-printed on the back of each ATM transaction receipt.

Amazon.com will offer customers who enroll for Wells Fargo Online Banking a $10 discount off any Amazon.com purchase. Later this spring, AT&T will use the receipts to offer customers discounted Internet access.

Wells Fargo is a $202 billion diversified financial services company providing banking, insurance, investments, mortgage and consumer finance through 5,895 stores, 6,248 ATMs and other distribution channels across North America.