What does your typical online customer look like? (Infographic)

In this infographic the data specialists at Quantcast use data from more than 100 global credit card campaigns to gain a deeper understanding of the online financial customer.

While financial products may seem similar at first glance, drill down a little and you’ll see that each product — and its audience — is very different. That makes understanding individual customers and their needs essential for success in this competitive, high-value sector.

As Quantcast writes in “Real-time Advertising: Financial Sector”, a new report to help financial services marketers understand how to discover new prospects, build revenue and gain a compettive edge: “It is now possible takethat unique audience persona and create an audience model specific to each card based on insights derived from search keywords.”

So what does a typical online finance customer look like?

 

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