Who are the UK's most trusted brands?
A useful list of the UK's most trusted brands, voted for by British consumers. Learn from them!
A useful list of the UK's most trusted brands, voted for by British consumers. Learn from them!
The AA has been named the most trusted brand among British consumers, according to a new survey released in April by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R).
The AA , whose ads famously used to claim that their workers were ‘Britain’s fourth emergency service’ , came out on top ahead of the Post Office, Boots, Google and Johnson’s Baby. Rival organisation RAC placed seventh.
After we wrote about complaints from consumers who distrust Dove after their latest campaign, maybe it’s time for brands to start thinking about trust rather than YouTube hits.
Take a look at the full list:
1. AA
2. Post Office
3. Boots
4. Google
5. Johnson’s Baby
6. Fairy
7. RAC
8. Marks & Spencer
9. Dulux
10. Kellogg’s Corn Flakes
11. PayPal
12. Parcelforce
13. Pampers
14. Johnson & Johnson
15. BBC News
16. Royal Mail
17. Benylin
18. Dettol
19. Cow & Gate
20. Lloyds Pharmacy
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAt ClickZ we believe senior marketers should be presented with thought leadership experiences that offer significant value and insight into the indust...
View articleA conclave for senior leadership at the intersection of digital, marketing, and technology Read More...
View articleJani Lehtimäki, co-founder of Brella, shares how to help your virtual event stand out amidst the sea of competition. Read More...
View articleJim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...
View article2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...
View articleClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...
View articleWith two keynote panel discussions and three tech talk showcases, our Marketing Automation Summit provides a detailed look at the now and what will be...
View articleDeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...
View article
Leave a Reply
You must be logged in to post a comment.