Why smarter website communication is the future

So, Facebook finally killed organic reach by announcing that “beginning in January 2015, people will see less of this type of content [promotional page posts] in their news feeds,” and admitting that brands that post promotional content “will see a significant decrease in distribution”.

We all know that this has been happening for some time now, but what can marketing professionals do about it?

A recent Forrester report cited that: “US online adults who want to stay in touch with your brand are almost three times as likely to visit your site as to engage you on Facebook”.

So it follows that your website, rather than social media, should be the central place for your customer engagement. You also need to support the type of engagement options that users have grown accustomed to on the social web.

According to online messaging experts Pubble, brands need to take a proactive approach here. Specifically, they advise:

1. Add social relationship tools to your own site
2. Stop making Facebook the centre of your relationship marketing efforts

There is plenty of customer feedback to show that effective engagement solutions can have a real impact on the bottom line.  Pubble e-commerce customers report that users who are engaged (i.e. have their questions answered) are four times more likely to convert to a sale.  So the bottom line that affects the bottom line is: engaged customers leads to more sales.

Pubble is already used by major international brands including Boots.com, Pernod Ricard, and Livestrong, who use Pubble to power everything from customer Q&As, to large live Q&A events, to simple direct message boxes and community updates.

The great news is that Pubble is now offering .rising readers an exclusive opportunity to use its platform completely free of charge for 6 months!

Click here to find out more about Pubble and sign up for the free offer now.