Xceed, iMedium Strike Strategic Deal

Web development shop Xceed this week forged an alliance with iMedium, a firm that embeds “hotspots” into visual images, to include iMedium’s technology in its offerings to clients.

The iMedium product, called See!Commerce, allows companies to serve a targeted advertisement and e-commerce opportunity when a user clicks on hotspots within pictures. The new information appears in a pop-up browser window.

The marketing alliance with Xceed will get iMedium’s technology in front of all of the Web design shop’s clients, and, iMedium hopes, help it gain traction in the marketplace.

“Partnering with Xceed allows us to introduce our See!Commerce technology to a large number of prospective Internet customers very quickly,” says Brian Dooner, founder and president of iMedium.

“Xceed’s extensive client base should benefit greatly from the value that interactive, embedded e-commerce technology can bring to their sites and to their overall e-commerce strategy and initiatives.”

So far iMedium has signed Artisan Entertainment, the distributors of the Blair Witch Project movie, to use the technology on the Blair Witch Web site.

The company says it has many other clients in beta, including the rock band Korn, which is using See!Commerce to sell clothing on its Web site.