Yahoo and Belo Expand Relationship to Include News Video
Partners Yahoo and Belo have expanded their relationship
Partners Yahoo and Belo have expanded their relationship
Partners Yahoo and Belo have expanded their relationship. Belo, which recently split its newspaper and broadcast operations in October, is now the exclusive provider of local news video to Yahoo News in all Belo TV markets but Dallas and Boise. These include Austin, New Orleans, Phoenix, Portland and St. Louis. Local news clips will run in local Yahoo News pages, and Yahoo will share ad revenue created through the clips with Belo.
According to a company press release, the deal gives Yahoo local news video in 18 of the top 25 U.S. markets. Belo was among the original members of Yahoo’s growing group of newspaper partners and has distributed Yahoo’s HotJobs recruitment listings on its paper sites since 2005.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.