When reporting Google's acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent? In May, Yahoo announced partnerships with Teracent and another dynamic ad firm -- Tumri -- to expand the capabilities of the Yahoo Smart Ads dynamic ad platform
When reporting Google’s acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent? In May, Yahoo announced partnerships with Teracent and another dynamic ad firm — Tumri — to expand the capabilities of the Yahoo Smart Ads dynamic ad platform. Yahoo later extended its deal with Teracent to the mobile platform, giving advertisers similar dynamic ad capabilities on wireless devices.
According to a Yahoo spokesperson who got back to me today, “We anticipate continuing to work with Teracent.”
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