Yet Another Association Bashes Google/Yahoo Pact

Another international group has come out against the Google/Yahoo search agreement, calling it a raw deal for global as well as U.S. advertisers.

The World Federation of Advertisers (WFA) is asking the European Commission’s Directorate-General for Competition to block the deal on the grounds that it will have a “detrimental effect on competition, result in price increases and reduce the options available to advertisers worldwide.”

The WFA is an international blanket organization made up of 55 national groups. Its membership includes the Association of National Advertisers in the U.S., which has already declared itself opposed to the search advertising pact.

It’s also the second international organization to speak up, the first being the World Association of Newspapers (WAN). The difference here is the WFA’s position essentially echoes that of its U.S. tentacle, whereas WAN’s declaration ran counter to that of its U.S. member, which has taken no official stance.