YouTube: “It will be a decade” until Facebook is a threat
YouTube has played down the “imminent” threat of Facebook to its video ad revenue, claiming the market is big enough for them both - after Facebook announced new video revenue sharing plans.
YouTube has played down the “imminent” threat of Facebook to its video ad revenue, claiming the market is big enough for them both - after Facebook announced new video revenue sharing plans.
YouTube has played down the “imminent” threat of Facebook to its video ad revenue, claiming the market is big enough for them both, for now.
The growing appetite for video means it “will be a decade before we bump into each other,” Robert Kyncl, head of content and business operations at YouTube, told the Financial Times.
Kyncl was quick to thwart claims that YouTube’s crown was at risk, after Facebook announced plans to share ad revenue with video creators in a similar model adopted by YouTube.
The move is being hailed as the next stage of video monetisation on social platforms by the industry, as eyeballs move evermore to video content in the digital age.
Currently, YouTube and Facebook run video offerings with enough differences that the more astute marketers are testing how the two can work in parallel rather than deciding between one or the other.
Facebook’s announcement will be sure to get many marketers scratching their heads in search for the right choice.
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