YouTube will provide advertisers with more data by allowing third-party verification groups to insert code on its website to collect data on the position and context of ads, reports the Financial Times.
YouTube will provide advertisers with more data by allowing third-party verification groups to insert code on its website to collect data on the position and context of ads, reports the Financial Times.
The move follows a series of complaints from brands such as Kellogg’s and Unilever, who have previously pulled ads due to a lack of information including whether ads have been seen.
In a statement, YouTube said: “We’re committed to meeting all of our clients’ measurement needs through a combination of product innovation and industry partnerships. It also said it had further efforts planned and was “taking our clients’ feedback into account as we continue to roll out new solutions.”
It said that the move is expected to start by the end of the year.
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