YouTube viewing figures rocket in 2014

Over one billion earthlings use YouTube every month, clocking up around 6bn hours of viewing time, according to new data.

Over one billion earthlings use YouTube every month, clocking up around 6bn hours of viewing time, according to new data.

Research from Tubefilter and analytics firm OpenState further revealed that the monthly view-count of the top 100 YouTube channels has swelled by 80.5%, over the last year.

Nearly 40% of content is now viewed through mobile devices.

The online video platform’s 100 most-viewed channels have collectively gained 9.46bn views last month – up from 5.24bn from the same time last year.

The latest figures show that PewDiePie – the Swedish gaming alter ego of Felix Kjellberg – led the YouTube view elite, clocking 438.9m monthly views in July 2014, compared to 221.6m in July 2013.

The July 2014 results indicate that music, gaming and comedy remain the top categories for puling in record audience numbers.

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