Zona Financiera Launches $4 Million Campaign
Zona Financiera, an online sourcefor financial information and services in Latin America, launched a $4million advertising campaign targeted at Latin America and the United States.
Zona Financiera, an online sourcefor financial information and services in Latin America, launched a $4million advertising campaign targeted at Latin America and the United States.
Zona Financiera, an online source for financial information and services in Latin America, launched a $4 million advertising campaign targeted at Latin America and the United States.
The broadcast and print campaigns, created by McCann-Erickson Worldwide, reinforces Zona Financiera’s brand as the largest and premier provider of online financial services and information for Latin America, featuring banks, brokerages, insurance agencies, real estate and the auto industry.
The ads will focus on how Zona Financiera empowers Latin American consumers with the most convenient and effective means to comparison shop for financial products and services and engage in e-commerce.
The campaign will consist of pan regional advertising on television (CNN International, CNN en Espanol, CBS Telenoticias, ESPN) and print (Dow Jones – America Economica, Time Latin America, Newsweek International, Fortune Americas).
Local advertising in Latin America will include sponsorships, billboards, newspapers and magazines. In addition, Zona Financiera will advertise in select U.S. cities, including New York and San Francisco.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.