Jack Aaronson
Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows.
Recent articles by Jack Aaronson
A Widget World? - Widgets, widgets, widgets. What do these little apps mean for business as we know it? And how do they help customer reach grow? Jun 27, 2008
Dynamic E-mail and Banner Ads - Three examples of technologies that enable personalized ads. Jun 13, 2008
Geotargeting Comes of Age in E-commerce - It's finally happening. Geotargeting is melding with e-commerce. How can you harness the power of geotargeted campaigns? May 30, 2008
Benchmarking Your Site With No-Cost Tools - How is your site performing compared to your competition's? If you're on a tight budget, consider using these free resources. May 16, 2008
Enterprise Rent-A-Car Gets Customer Loyalty Right - Having a company loyalty program isn't enough. Your employees must completely understand their role in it, and how it works. Here's why. May 2, 2008
Focus Groups 2.0 - Social networks can be a more modern, more interesting, and less expensive way to conduct focus groups. Apr 18, 2008
Top Five E-mail Marketing Best Practices - Tips for handling registration, creating an effective promotional strategy, and other approaches for online marketing success. Apr 4, 2008
Brand vs. Usability - Strike the right balance between an innovative, immersive brand experience and online best practices. Mar 21, 2008
Social Networking and E-mail Marketing Converge - Why traditional e-mail service providers must adapt to social media platforms. Mar 7, 2008
Error Page Best Practices - How to avoid errors generated by users, code, servers, and other factors. Feb 22, 2008
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