12 Point Rule, 52mm Form Alliance

New York City-based interactive firm 12 Point Rule formed a strategic alliance with 52mm, a multidisciplinary design studio in New York specializing in new media. With the addition of 52mm’s creative team, 12 Point Rule said it broadens its design capabilities while bringing core technological competencies to the partnership, including advanced strategic planning and back-end development.

“12 Point Rule will double in size by the end of 1999,” said Bryan Thatcher, 12 Point Rule president and CEO. “Combining 52mm’s creative talents with our already seasoned design team will dramatically enhance our offerings.”

52mm works primarily with entertainment companies, producing print campaigns, marketing collateral, CDROMs, Web sites, digital music and graphics. “This is a natural expansion for our company said Marilyn Devedjiev, a 52mm principal. “12 Point Rule’s diverse clientele–including large corporations–expands the range of client services that the partnership is able to provide.”

The two companies already are collaborating on several projects planned for launch later this year.

12 Point Rule clients include Time Warner, Nickelodeon, Viacom Interactive, Chase Global Asset Management and Mutual Funds, Gruner + Jahr Publishing, St. Martin’s Press, Mendola Artists Representatives and New York City rock club, CBGB.

52mm clients include the National Hockey League, MTV Online, DC Comics, Loud Records, The Alternative Pick, Reebok, and Top Cow Productions.