15 digital trends for 2015 (Infographic)

Technology will drive the way marketing evolves in 2015 - more than ever before - suggests new research.

Technology will drive the way marketing changes in 2015 – more than ever before – suggests research from Bell Pottinger.

Bell Pottinger reveals the top 15 digital trends that will change how brands communicate in 2015, capturing the most talked about trends from 2014, and then ranking them in order of percentage increase throughout the year.

James Thomlinson, Partner and Managing Director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.

“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

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