24/7 Real Media Upends Executive Sales Ranks

In a bid to consolidate oversight of its media and technology sales divisions, 24/7 Real Media has upset several longstanding executive posts.

President of Media Solutions David Hills has taken on responsibility for technology sales in North America, and Jim Alla has joined as SVP of technology sales, replacing longtime exec Tom Capato.

“It has become apparent that both publishers and advertisers are most effectively served if the media and technology groups are aligned closely,” said Chairman and CEO David Moore.

Hills continues to be responsible for the company’s domestic media sales, including 24/7 Web Alliance and 24/7 Search. In addition, he will oversee technology sales. The company says the move is aimed at ensuring the divisions speak with a unified voice.

Jim Alla joins the company from IDG, where he was VP of business development, before which he led sales at Cambridge-based Newmediary. Reporting to Hills, he will head 24/7 Real Media’s tech sales and account management teams, including its flagship Open AdSystem product suite. Outgoing VP of tech sales Tom Capato had been in the post since before 24/7’s acquisition of Real Media in late 2001.

“Jim has an excellent track record and the right combination of skills, drive and knowledge to help keep us on the growth track we have established over the last two years,” said Hills.

Additionally, Ellen Kamor has been promoted to VP of account management in the technology sales group. She’s been with the company for four years, as a director of sales and account management.