3 skills no marketing leader can succeed without

Join the Academy of Digital Business Leaders (the ADBL) on Tuesday, November 10 at 16:00 GMT  for their latest webinar, where Sarah Speake, CMO at Clear Channel, will be examining what skills marketing leaders need to inspire a successful team in the digital age. More speakers will be announced shortly.

Reserve your place now.

The role of marketing is constantly evolving and marketing leaders must keep ahead of the latest technology and consumer trends to remain relevant and effective. Technical skills are not enough; a new mindset is also required.

But what are the most important skills for someone leading a marketing team? The ADBL’s speakers have been asked to share the three skills that, in their experience, are essential for a marketing leader to succeed.

Some of the areas that they’ll cover include:

• Combining meticulous analytical skills with brilliant creative
• The value of collaboration, iteration and agility
• Using technology to connect to customers
• How to benchmark yourself in an ever-changing world
• Evaluating marketing tools and deciding where to invest
• Encouraging your team to develop the most relevant technical skills
• Finding the right mindset to stay ahead of the technological curve

The speakers will be taking questions from the audience in a live Q&A during the webinar, so please bring along any questions that you have or email them ahead of time.

Register now.

You can also watch last month’s webinar, “The 3 secrets of building a world class marketing team” with experienced leaders from John Lewis, Lastminute, Pan-Macmillan and Zipcar.