3 ways to make waves in travel marketing
Summer is approaching and the hunt for sun-soaked holidays is on. How can travel marketers make a splash with potential holidaymakers?
Summer is approaching and the hunt for sun-soaked holidays is on. How can travel marketers make a splash with potential holidaymakers?
According to audience measurement experts Quantcast, marketers face real challenges when it comes to attracting the attention of would-be holidaymakers.
As they write in “Best Practices for Travel Advertisers”, a whitepaper for the industry: “The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumers’ attention and striving to drive incremental sales online. Tour operators offering end-to-end holidays compete with hotel and flight providers. Furthermore, all providers compete with comparison and booking engines.”
In their white paper Quantcast has identified the three major challenges that travel marketers face and the best ways to overcome them. This whitepaper is a comprehensive guide to reaching the right internet browsers, understanding return-on-investment and retargeting efficiently.
This whitepaper is a must-read for marketers of any level working in this competitive industry.
Fill in the form below to download your free copy.
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No form to download the whitepaper?
The form is up and running. Sorry for the glitch and thanks for letting us know Alex!
Where is the form to fill in?
Form should be attached to the post. Try refreshing post – and let us know whether you can see it Darren!
Thanks. It is working now :)