The first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredible rate at which digital media is taking over the advertising and marketing world.
The first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredible rate at which digital media is taking over the advertising and marketing world.
As reported by Nielsen’s quarterly Global Adview Pulse report, though TV advertising continued to be the favoured advertising method of all, commanding a 57.6% share of all spending, TVs 4.3% growth pales in comparison to the staggering growth of internet advertising.
Spurned on by the increasing use of mobile devices such as smartphones and mobile devices, not to mention the increasing popularity of social media, advertisers around the world are increasingly looking to bolster their online advertising budgets, such is the wealth of opportunity offered by the countless consumers operating online.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleWith 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now...
View articleMarketing and IT functions need to work together more closely to achieve the quality of digital infrastructure their organizations need to succeed in ...
View article
[…] has been a clear shift in the focus of advertising. The first three quarters of 2013 saw a 32.4% global surge in spend on internet display advertising compared to the same period in 2012. This presents a major challenge for offline advertising sales, which despite struggles, continue […]