A new report has revealed that marketers are planning on investing more money in apps (55%), mobile advertising (51%), optimised emails (50%) and tablet-specific sites (50%) over the next 12 months, as brands and agencies continue to target the more than 1 billion global consumers embracing mobile technology.
A new report has revealed that marketers are planning on investing more money in apps (55%), mobile advertising (51%), mobile-optimised emails (50%) and tablet-specific sites (50%) over the next 12 months, as brands and agencies continue to target the more than 1 billion global consumers embracing mobile technology.
The Mobile Marketing and Commerce Report, created by Econsultancy and BuyDesire and based on a survey of more than 500 companies and agencies, reveals the areas that marketers see as the most important by 2014, as shown below.
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