A new report conducted by Econsultancy has revealed that two-thirds of businesses have invested greater amounts into their online display budgets this year, with only 14% decreasing their budget, as the greater benefits of online advertising are increasingly realised.
A new report conducted by Econsultancy has revealed that two-thirds of businesses have invested greater amounts into their online display budgets this year, with only 14% decreasing their budget, as the greater benefits of online advertising are increasingly realised.
The third ever Online Advertising Survey, produced in association with Rubicon Project, this year’s data reveals an improving trend in the number of businesses looking to increase their investment in display advertising, with 54% in 2009 becoming 64% in 2013, as business confidence in online marketing grows.
Part of a wider trend of investment in digital channels, the report also highlights the continued efforts of many brands to invest in Facebook and social media sites, with 71% reported to increase their social media budgets in 2011, and 68% in 2013.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Leave a Reply
You must be logged in to post a comment.