How to Use Linguistic Relativity to Achieve Global Marketing Success
B2C

How to Use Linguistic Relativity to Achieve Global Marketing Success

2y ClickZ News Staff

How to Use Linguistic Relativity to Achieve Global...

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving in...

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Ve Global Third Party Opt Out

Ve Global Third Party Opt Out

7y Glenn Allen

Ve Global Third Party Opt Out

Please confirm your email address below and press ‘confirm’ and we will inform Ve Global that you no longer consent to us sharing your dat...

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Digitas Recruits Stephan Beringer to Drive Global Strategy
Media

Digitas Recruits Stephan Beringer to Drive Global Strategy

17y Kate Kaye

Digitas Recruits Stephan Beringer to Drive Global ...

Beringer will lead operations in several countries outside the U.S. He's the second exec this week to join from Tribal. Read More...

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Global Social Advertising Trends in 2021
Whitepaper | Digital Marketing

Global Social Advertising Trends in 2021

5y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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Global Social Advertising Trends in 2021
Whitepaper | Digital Marketing

Global Social Advertising Trends in 2021

5y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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Making your marketing stack deliver more value during a global crisis
Digital Marketing

Making your marketing stack deliver more value during a global crisis

6y David Greenberg

Making your marketing stack deliver more value dur...

You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...

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SheerID goes global with its automated student verification
Analytics

SheerID goes global with its automated student verification

7y Barry Levine

SheerID goes global with its automated student ver...

Automated verification service SheerID has announced that its instant student verification is available in 191 countries, beating their competitors to...

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Why Tencent's deals with Publicis and WPP are good for global advertisers
Agency Spotlight

Why Tencent's deals with Publicis and WPP are good for global advertisers

10y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Asia

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

10y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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The State of Live Video: Mobile, Global, and More Immersive Than Ever
Media

The State of Live Video: Mobile, Global, and More Immersive Than Ever

11y Tessa Wegert

The State of Live Video: Mobile, Global, and More ...

How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...

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China's JD.com Adds Unilever to its Stable of Global Brands
Asia

China's JD.com Adds Unilever to its Stable of Global Brands

11y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

11y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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Google dominates global ad revenue shares as Yahoo plummets
Insights

Google dominates global ad revenue shares as Yahoo plummets

12y Huw Jenkins

Google dominates global ad revenue shares as Yahoo...

The global digital ad market has been ranked according to the amount of dollars invested by digital advertisers worldwide, putting Google on top of th...

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The Future of Digital Retail – a Global Perspective
Asia

The Future of Digital Retail – a Global Perspective

12y Elisa Harca

The Future of Digital Retail – a Global Perspectiv...

As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...

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Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform
Media

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

12y Lisa Lacy

Comcast AdDelivery and Adstream Team Up for Global...

The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...

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Magna Global: 12 Facts on Digital Advertising in China
Asia

Magna Global: 12 Facts on Digital Advertising in China

12y Adaline Lau

Magna Global: 12 Facts on Digital Advertising in C...

An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...

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Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China
Asia

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spe...

12y Adaline Lau

Kenshoo Strengthens Asia Presence as Global Advert...

Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...

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32% climb in global internet ad spend reveals growing power of digital marketing
Headline News

32% climb in global internet ad spend reveals growing power of digital mark...

12y Lucy Smeddle

32% climb in global internet ad spend reveals grow...

The first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredibl...

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Deliver Value to Your Global Markets Through Search Best Practices
Search

Deliver Value to Your Global Markets Through Search Best Practices

12y Dave Lloyd

Deliver Value to Your Global Markets Through Searc...

In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Read Mo...

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NBC Universal's Buy Into NowThis News Opens Doors to Global Markets
Media

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

12y Liva Judic

NBC Universal's Buy Into NowThis News Opens Doors ...

NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...

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YouTube Global Ad Revenue to Reach $5.6 Billion for 2013
Display Advertising

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

12y Liva Judic

YouTube Global Ad Revenue to Reach $5.6 Billion fo...

According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...

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Global demand for digital marketers sees overseas freelancers snap up UK positions
Headline News

Global demand for digital marketers sees overseas freelancers snap up UK po...

12y Lucy Smeddle

Global demand for digital marketers sees overseas ...

Good news for all you digitally savvy professionals out there - new data has revealed that the number of UK employers seeking digital marketing freela...

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2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Ad Industry Metrics

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as...

13y Yuyu Chen

2013 Global Ad Spend Gains Driven by Digital &...

Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...

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Study Reveals Significant Adoption of YouTube by Global Brands
Media

Study Reveals Significant Adoption of YouTube by Global Brands

13y Greg Jarboe

Study Reveals Significant Adoption of YouTube by G...

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...

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Global marketing execs show concern over impact of digital transformation
Disruptive MarTech

Global marketing execs show concern over impact of digital transformation

13y Rebecca Horsley

Global marketing execs show concern over impact of...

Global marketing executives have expressed concerns about the impact of digital transformation on their company’s marketing departments in findings fr...

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Mobile search spend and Global PPC spend on the up, reveals new report
Insights

Mobile search spend and Global PPC spend on the up, reveals new report

13y Rebecca Horsley

Mobile search spend and Global PPC spend on the up...

A new report by Covario,a global search marketing agency, has revealed that spending on global paid search advertising in Q2 2013 has grown by 22% qu...

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Global survey reveals 95% of people comfortable browsing internet on their mobile
Media

Global survey reveals 95% of people comfortable browsing internet on their ...

13y Lucy Smeddle

Global survey reveals 95% of people comfortable br...

A new survey by Netbiscuits has revealed a number of interesting factors about mobile users, including the fact that a quarter of consumers now browse...

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Live From the Global Purpose Summit
Social

Live From the Global Purpose Summit

13y Sundeep Kapur

Live From the Global Purpose Summit

A few tips from top brands on purposeful communications. Read More...

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