Hot this week: Scotland, Crazy Frog and travel-marketing warfare
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days which are essential reading for the digital marketing world. This week, we’ve got all the social stats from Scotland’s heated referendum, the rules of travel-marketing warfare, our latest .rising Leaders feature exploring the effect of technical innovations on marketing, Sony, Barclaycard and WSJ share their social wisdom and other essential industry updates.
INSIGHT: From Crazy Frogs to Digital Disruption
In her inaugural .rising leaders feature, Jodie Hopperton reflects on the impact that technological innovations have had on marketing practices in recent decades, from the dawn of digital to today’s brave new world of iBeacons and wearable technology.
TOOLS & TECH: Scotland votes for independence (on social)
The fate of a nation has been decided. With the ‘No’ camp victorious, it seems social media got a bit ahead of itself. Find out why the ‘Yes’ camp won on social.
EVENT: Sony, Barclaycard and WSJ share social data strategies
Want exclusive insight into how the multi-national brands tap into their digital grapevine and have established a framework for social insight delivery? Check out this free webinar!
INSIGHT: How to win the travel-marketing war
Sunshine holidays pose one inevitable reality; the daily battle for the sun lounger. Travel marketers face a similar war to capture, preserve and win the attention of the online consumer. Find out how with this essential guide from Quantcast.
TOOLS & TECH: The golden rules of email delivery (Infographic)
This infographic from VerticalResponse outlines the dos and don’ts of getting emails into people’s inboxes and driving clicks.
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