Hot this week: Supernova, Blinkbox tragedy and SEO

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you our latest leaders feature discussing 4 top trends disrupting digital, Quantcast’s upcoming event for you data geeks and much more essential digital news.

 

LEADERS: 4 top trends that are disrupting digital

IPM’s Jodie Hopperton shares her thoughts on  some of the hottest new developments when it comes to digital disruption, from the ‘retail revolution’ to wearable tech and beyond.

 

 

EVENT: Supernova – the Big Data Summit

Calling all big data enthusiasts! This one-day event on 23rd October will bring together a stellar line-up of experts to explore the application of big data and technology in various industries. And best of all – it’s completely free to attend!

 

 

INSIGHT: Spending on digital video in Europe up 42%

A survey conducted among 175 ad buyers and publishers, found that 48% of agencies have shifted ad-spend from display, 33% from print, and 10% from search to digital.

 

 

INFOGRAPHIC: The pros and cons of SEO 

SEO has long been the buzz word keeping the digital world afloat. With Google search rankings and online visibility the crucible  to many modern businesses and brands, what exactly are the benefits and disadvantages of search engine optimisation?

 

GUEST POST: Unpicking Tesco’s BlinkBox failure

Tesco’s reported plans to sell off its BlinkBox video streaming service see its most prominent effort to break into digital end in failure. Here StrategyEye Digital Media’s Rory Grieve looks at why BlinkBox is a textbook case of corporate hubris and how by the time Tesco figured this out, it was too late.