Hot this week: Tricks, social sins and stats

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you our latest leaders feature exploring social business, a three-step guide to better email, social sins (animated) and the most essential digital statistics and news.

 

LEADER: The future of business is social. Are you there yet?

What does it meant to be a truly ‘social business’? What brands are already doing social really well? How can your business learn from them to react faster and better, and be more personal, engaging and likeable? All is revealed in our latest .rising leaders post!

 

INSIGHT: 3 steps to better email marketing

The big secret when it comes to email marketing is: it’s not just size that counts. The value of any campaign you send relies on the quality of your email list as much as, if not more than, the quantity of emails in it.

 

 

INFOGRAPHIC: 30 essential digital marketing statistics that can’t be missed

Essential digital marketing statistics for email, blog posts, videos and online shopping. Scroll through and pluck out which apply to you and your upcoming campaigns.

 

SOCIAL: 7 social sins, animated

Much like personal social gaffes, brand’s behaviour on social media is closely monitored and – like a shark to blood – consumers will pick apart blundersome behaviour. Watch these seven social sins to avoid rejection.

 

 

CAMPAIGN: The North Face, South Korea pulls of best stunt of 2014, so far

If your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral – like The North Face, in South Korea. Watch the video to find out what happens. It involves a disappearing floor and a climbing wall.