Like eBay, the button will let consumers bypass the bidding process so they can immediately buy products at a set price. However, unlike eBay, the site will offer a higher calibre of goods, at more expensive prices.
Christie’s, a 250 year old prestigious auction house, has introduced a buy-it-now button to in a push to modernise its business. Like eBay, the button will let consumers bypass the bidding process so they can immediately buy products at a set price. However, unlike eBay, the site will offer a higher calibre of goods, at more expensive prices.
The ‘Christie’s Buy or Bid’ campaign includes a fossilised deer and a set of elk antlers, each set to go for at least £10,400.
Christie’s chairman Nic McElhatton said:
“Christie’s Buy or Bid builds on the existing auction offerings at Christie’s South Kensington. For the first time at Christie’s, buyers can secure a handpicked item for a fixed price – they don’t have to bid; they can walk in and walk out of Christie’s with their purchase, or buy on our website. Outside the fixed timeframe to buy, shoppers have another opportunity to bid at the auction.”
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