Digital marketing budgets will increase by 8% in 2015, says survey
A survey has found that of the 51% of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17%.
A survey has found that of the 51% of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17%.
According to a survey of marketing executives by Gartner, Inc., digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51% of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17%.
‘The line between digital and traditional marketing continues to blur,” said Laura McLellan, research vice president at Gartner. ”For marketers in 2014, it’s less about digital marketing than marketing in a digital world. Hence, marketers manage a much more balanced and integrated marketing mix than in previous years, which were characterized by online and offline silos. The resulting digital experience moves customers toward a more self-service buying model, allowing reductions in sales budgets that were designed around older, physical models.”
The survey revealed that when it comes to allocation of the digital marketing budget by activity, digital advertising takes the top spot.
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