Hot this week: Real-time, Crimbo poll and LinkedIn's top 20

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the key to unlocking real-time advertising in this new, wild digital landscape, LinkedIn’s latest employer ranking, a Christmas ad poll and vital infographics and digital news.

 

INFOGRAPHIC: What makes you leave a website?

It only takes a second to be turned off. Too many adverts, poor navigation and pop-ups are among the main reasons for users to exit a website. What else should you avoid when constructing a site?

 

 

INSIGHT: How to get ahead in real-time advertising

A new guide from real-time advertising specialists, Quantcast, is designed to help you wrap your head around the current advertising technology space, explaining how we arrived at this point and simplifying the science and technology that hold the industry together.

 

POLL: What’s your favourite Christmas 2014 ad?

Now that the main players have released their Christmas creations we want you to vote for your favourite. Will the penguin win the poll? You decide!

 

 

 

INSIGHT: LinkedIn ranks top 20 ‘most attractive’ employers in UK

Google has been crowned the UK’s “most attractive” employer in LinkedIn’s annual rundown of top companies. British brand John Lewis and American juggernaut Apple followed in second and third place respectively.

 

 

INFOGRAPHIC: Your Digital Marketing Road-Map

A much-needed infographic, which presents the essential components of an effective marketing plan, focusing on the areas that need to be considered in a successful digital marketing strategy. It’s a long road, but you’ll have it down in no time.